About Us

Redefine Labels - Dismantle Conventions - Mean Something - Be You - Be Iconic

Iconic Apparel was created as a response to the relentless pressure to define oneself by conforming to the labels of society.

Jock...Nerd...Artsy...Misfit...Geek...Prep...Hipster... Unfortunately in our pursuit of understanding who we are, these labels begin to restrict our ability to explore all of our unique talents and abilities. Division. Separation. Us. Them.

Iconic Apparel urges you to explore, redefine and stretch these labels.

Be You. Be Iconic.  


Our Philosophy:

Iconic Apparel strives to support a mindset of inclusion and exploration. We want to redefine labels, dismantle conventions, to mean something.  Draw, read, throw, hit, play, sing, run, dance, act, paint, skate, do it all.

Be You. Be Iconic.

We aim to mix our love of sports and art to create a unique line of apparel that inspires you to be you. We draw our inspiration from the people we meet, the passions that we have and the belief there is a better way to live and together we will get there.

We also aim to put our money where our mouths are, we will constantly strive to support organizations dedicated to providing youth with opportunities to explore and examine who they are and what they can become. We are also dedicated to you and your unique contributions to our society. So if you or your organization is interested in working with us on a project, please contact us. We'd love to hear your passion.